Embracing the Essence of Mawu, the West African Mother Earth Goddess.

Mawu, the revered West African Mother Earth Goddess, is the heart and soul of our brand, Mawu Africa. Named after this powerful deity, we draw inspiration from her timeless wisdom and the rich mythology that surrounds her. Just as Mawu represents harmony, creativity, and empowerment, we strive to create a platform that celebrates the rich cultural heritage of Africa while promoting sustainable practices that benefit both the planet and its people.

Our Shared Values: Embodying Mawu

At Mawu Africa, we are inspired by the ancient Benin goddess Mawu, whose name embodies the EPIC values that define our online crafts marketplace.

Exist in Abundance

Our African continent is a tapestry of abundance, rich in culture, heritage, wildlife, and diverse communities. We celebrate this abundance at Mawu Africa, embracing the richness of Africa's traditions, crafts, and people. Through our platform, we strive to showcase the vast spectrum of African creativity, inviting everyone to experience the abundance our continent has to offer.


At Mawu Africa, we are driven by an unwavering passion for sharing African stories that connect, inspire, and make a positive impact. Just as the goddess Mawu's passion infuses the universe, we channel our enthusiasm into everything we do, from curating exquisite crafts to fostering cultural understanding and appreciation.


The rich cultural heritage of Africa serves as a constant source of inspiration for us. We are motivated by the beauty, resilience, and innovation that emanate from our diverse cultures. Mawu Africa aims to harness this inspiration to effect positive change not only within Africa but also to inspire and ignite curiosity in the hearts of people worldwide.


Creativity is the lifeblood of our brand. We are committed to fostering creative innovation through culture, providing a platform that showcases the incredible talent and artistic expression of African artisans. The goddess Mawu's role as a creatrix who shaped humanity from clay mirrors our dedication to promoting and preserving traditional craftsmanship while embracing contemporary artistic visions.

Mawu Africa is more than an online crafts marketplace. It is a celebration of the divine connection between creativity, culture, and community. By honoring the spirit of Mawu, we strive to create a space where African stories can flourish, where traditions can be cherished, and where the beauty and wisdom of our continent can be shared with the world.

Our Pillars

  • Cultural Heritage

    We are deeply committed to preserving and promoting the diverse cultural traditions and craftsmanship of Africa, allowing artisans to showcase their skills and creativity while honoring the rich heritage represented by our crafts..

  • Sustainability

    We believe in treading lightly on our planet and leaving a positive impact for future generations. By embracing traditional production tactics and eco-friendly materials, we ensure that our crafts are not only beautiful but also good to the planet.

  • Energy Efficiency

    Just as Mawu embodies the power and energy of creation, we harness this spirit by promoting energy efficiency in our operations. We strive to minimize our carbon footprint by employing energy-efficient technologies and practices throughout our marketplace.

  • Empowerment

    By providing a platform to showcase their craftsmanship and connect with a global audience, we create opportunities for economic empowerment, skill development, and community growth. We are dedicated to fair trade practices that ensure our artisans receive fair compensation for their work, fostering sustainable livelihoods and a brighter future.

  • Quality and Authenticity

    Each product featured on our marketplace undergoes a meticulous selection process, ensuring that it meets our high standards of craftsmanship, aesthetics, and cultural significance. We aim to bring our customers unique and genuine African crafts that evoke a sense of pride, beauty, and cultural appreciation.