Welcome to The Home of Africa!

Africa is a vast continent with a diversity of cultures. These cultures form our rich heritage and represent our varied identities- evident in our unique creative culture outputs.
Mawu Africa is your one-stop shop for beautiful African handicrafts and other creative culture items from African artisans and creatives on the continent. We are a fair trade virtual mall featuring ethically produced, locally sourced and artisan-made products.
We seek to empower artisans and creatives across Africa by extending their products’ distribution and supporting sustainable income opportunities. We are committed to upholding the dignity of African creatives, celebrating their unique cultural techniques and traditions, and pushing for positive change for our local communities and the world at large.
We provide a safe shopping experience where you can easily access a variety of authentic African crafts in culture, fashion and art. All our pieces are hand made with ❤ and collected from all over Africa creating a diversified offering of culture and unique taste.

Our Story

We are a team of innovators, changemakers and trendsetters driven by our shared love for African craftsmanship and traditional art. Our mission is to make African crafts more accessible to the global market and transform the lives of our local communities with the purpose of supporting African creative outputs. We are driven by four core values: Passion, inspiration, Creativity and Abundance.


We are passionate about telling African stories that connect, inspire and impact.


We are inspired by our rich cultural heritage to effect positive change to the rest of the world.


We are committed to creative innovation through Culture.


We are products of a vast continent abundant in culture, heritage, wildlife and people.

Our Team

Co-founder

Pauline Kariuki

Co-founder

Nyambogo Jennifer

Customer Experience

Ivy Kinyanjui

Business Development

Diana Githu

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