Transparency, quality, authenticity, and impact are key elements that resonate with buyers and contribute to your success on our platform. Here are the comprehensive guidelines that sellers should follow to update their product listings on Mawu.
Product Quality and Presentation:
- High-Quality Craftsmanship: Ensure that your products are crafted with meticulous attention to detail and exhibit excellent finishing. This includes smooth surfaces, well-defined edges, and overall craftsmanship.
- Unique Designs: Offer products with distinctive and unique designs that stand out in the market. Showcase your creativity and originality in your craft.
- Professional Photography: Use high-quality images that accurately represent your products. Clear, well-lit, and high-resolution photos that highlight product details are essential. Include multiple images to show different angles and features. See our product image guidelines here
Authenticity and Cultural Significance:
- Locally Sourced Materials: Emphasize the use of locally sourced materials in your products. Highlight the authenticity and connection to the region's natural resources.
- Handmade: Clearly state that your products are handmade, reflecting the skill and dedication of artisans. Buyers appreciate the personal touch and uniqueness of handmade items.
- Cultural Heritage: Showcase how your products are inspired by the rich cultural heritage of Africa. Share the stories, traditions, or cultural significance associated with your crafts. Help customers connect with the cultural aspects of your creations.
- Sustainability: If your products are sustainable or eco-friendly, provide details about the sustainable practices or materials used. Highlight any efforts towards reducing the environmental impact of your craft.
- Impact; Explain the positive impact of your products, such as how they support local communities, preserve cultural traditions, or contribute to environmental sustainability. Buyers appreciate knowing how their purchases make a difference.
Accuracy in Product Content:
- Detailed & Sufficient Descriptions: Craft accurate and informative product descriptions that provide customers with a clear understanding of the item's features, dimensions, and use. Mention any care instructions if applicable. Review our product description guideline here
- Variant Information: If your product has different variants (e.g., size, color), clearly specify the available options, and ensure that the variants are accurately represented in both text, variant options and images.
- Transparent Pricing: Maintain reasonable and transparent pricing structures for your products. Ensure that your listed prices accurately reflect the value of your craftsmanship and materials.
- Regular Updates: It is extremely important to periodically review and update your product listings to reflect any changes in availability, pricing, or product details. It becomes very disappointing to have to cancel an order after a customer has paid it and is very excited to get your product.
By adhering to these guidelines, you will not only enhance the quality of your listings but also contribute to the overall customer experience, promoting trust and satisfaction among buyers.
